How to come up with an idea for your dream business

Oct 25, 2022 | Tip for a Terrific Tuesday

Sometimes people have the best business idea that comes from their skill, from their hobbies or their passions, more so than something they were trained for.

A young woman who came to see me in a workshop, and her hobby was graphic arts. She was training into marketing, but she wasn’t doing well in that. And so I talked to her about, ‘Well, let’s dive in deep about your graphic arts.’ So she was able to put together a business plan, and now she has a business where she does websites and use that with marketing, but was able to use her graphic arts.

If things aren’t going well, sometimes look back at your own purposes and your own things that you like to do. Some of the fun things that you do, integrate that, and you may find out that you have a better business idea.

You know, I’m trained as a physician, but I also coach people, executives, entrepreneurs, business people, and I coach them because I’m a speaker, and a speaker is not what I went to school for. I went to school as a doctor, but what do I get training in all day long? 25, 30 patients all day long, one-on-one coaching.

So you see how that can transcend and something you like to do can also become a profession for you.

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